This case study focuses on Nova TV and its flagship streaming service, Nova Plus.
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Nova TV, part of United Media Sarl, part of United Group BV – the leading telecommunications and media company in Southeastern Europe, recognized an opportunity to elevate its OTT platform, Nova Plus, to better meet the evolving expectations of digital audiences.
Adapting to new user expectations, Nova TV set out to enhance the platform’s user experience, unify content delivery across all devices, and introduce modern features that would strengthen engagement and monetization.
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The Client’s Opportunity
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Nova Plus had a solid foundation as a local streaming platform with strong content and a loyal viewer base. However, there was a clear opportunity to take it to the next level by addressing several areas for growth:
Unifying two existing platforms to streamline user journeys and centralize data tracking
Modernizing the user experience, particularly on mobile and smart devices, to align with evolving viewer habits
Introducing personalization features such as content recommendations and user profiles to deepen engagement
Improving content discoverability through better navigation and visual presentation
Enhancing monetization potential and giving editorial teams greater control with more intuitive tools
These areas offered an opportunity to position Nova Plus as a future-ready, user-first OTT platform built for the future of digital media.
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Approach Taken
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We partnered with Nova TV to redesign, consolidate, and modernize Nova Plus.
The project’s goals were clear:
Make content easy to discover, enjoy, and return to.
Build a platform that works seamlessly across devices.
Empower editors with real-time tools for content management.
Tools, methods, and features used
Unified Platform: Web, mobile, tablet, smart TV, Chromecast – all synced
Modern UX/UI: Global-standard visuals, responsive design, improved content hierarchy
Smart Features: AI search, continue watching, binge mode, user profiles,
My List Editor Tools: Backoffice CMS, real-time analytics, content promo controls
Marketing Boosters: Push notifications, promotional placements, QR in-video CTAs
SEO & Analytics: Better content discovery and cross-platform tracking.
Following the redesign and digital transformation, Nova Plus experienced a dramatic surge in both user engagement and platform performance. The results speak for themselves:
Dinamo Zagreb:
Redefining Sports Streaming
This case study focuses on Nova TV and its flagship streaming service, Nova Plus.
Balanced growth
Growth in paid subscriptions
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%
Increase in user retention
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%
Rise in mobile app downloads and activity
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%
Increase in live match viewership
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0
X
Pula Film Festival & Kino Valli:
Bringing Cinema to Digital Audiences
This case study focuses on Nova TV and its flagship streaming service, Nova Plus.
Expanding reach & engagement
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Global reach
Thousands of viewers joined remotely, expanding the festival’s reach beyond Croatia
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High Engagement
Live Q&As and panel discussions attracted strong participation from digital audiences
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Revenue Opportunities
Digital passes and pay-per-view unlocked new monetization streams